As one of the country’s leading family distribution companies, our brand image needed refreshing to remain competitive in our fast-moving sector and to reflect our vision for the future.
Having now launched our new website and, with huge thanks to Mint Creative, we now have a much stronger online presence providing a clear message of who we are, what we stand for and our company values. The site’s clean design and crisp navigation system, which is responsive and has much-improved menu functionality, direct visitors to important information quickly.
Matt Higson, Creative/Operations Director of Mint Creative explains how they worked with us to create the new design.
‘Tomsetts came to Mint with a common challenge faced by many similar sized SMEs – the service and customer satisfaction levels were second to none, however, their marketing and communication tools were outdated and not working as efficiently as the rest of the business. We’re reminded throughout our day of the technological developments in the environment around us – whether you’re working in the office, at home or on the move. Therefore, creating a user-focused website which delivered device appropriate experiences was a given for both our companies.
Often key elements can be overlooked when you’re focused on a single goal, such as a website. We set about reviewing a typical customer journey from their first exposure to the brand – often whilst travelling in their vehicle at speed – through receiving branded communications, to potentially despatching or receiving an order. The results identified the existing brand as something to be improved due to an overly detailed design and illegibility at distance.
Having identified the area for improvement, we began brand development with focused goals: the brand should stand-out from competitors whilst appearing refined, it should feel current and be at home anywhere – the side of a truck, a uniform or a small electronic device. And finally, it should respect the heritage of the company and pay tribute to those that have made Tomsetts what it is today.
We’re delighted with the refreshed identity and website that have been achieved by working closely with Andrew and the team at Tomsetts – that insight into their world, how they work and how they’re perceived by customers, is why we get out of bed in the morning.’